Joe Borenstein is a full-time powerlifting coach based in Orlando, FL. As an elite lifter, he holds multiple records- including the highest tested world-leading total in the 83kg weight class at 865kg. Joe has a degree in Kinesiology from the University of Central Florida and has been coaching since March 2022 under his brand Pound 4 Pound. His goal as a coach is to not only help athletes achieve their training goals but also to teach and inform them about his training philosophies.

He prides himself on communication and building real relationships with his athletes, ensuring they reach their full powerlifting potential.